Sephora by Peugeot and Rai Cinema two competitions in beauty
Vanity knows no bounds, especially if we have the chance to showcase the best of us through a competition that could give us some 'celebrity. In this case there is plenty of choice, Sephora in recent weeks has promoted two separate initiatives that will give the best chance to win prizes very interesting.
The Way of Beauty is the name of the competition, designed in collaboration with Peugeot at the launch of the new Peugeot 107. Dedicated to women metropolitan, living the car as a fashion accessory indispensable, the new 107 is the protagonist of this initiative, made by Peugeot in collaboration with Sephora. Per The Way of Beauty Peugeot sceglie le testate femminili di Condè Nast (Vanity Fair, Vanityfair.it, Glamor and style.it) in the light of the affinity with the target audience and the ability to speak to independent women, free and strong personality.
The project, which will end in June, has already seen completed its first phase, which provided entertainment activities at the dealership and Peugeot 82 beauty store Sephora, dovesono been set up make-up station customized Peugeot 107 The Way of Beauty.
In April there will be a road show in New 107 in 4 city (info su www.peugeot.it), expo with the car in the outside area adjacent to the main beauty store Sephora: that Peugeot 107 will become video-box and an internal make-up artists will provide lessons makeup flash to one or more people.
Followed by the phase of Casting: to take part, just connect to microsites made ad hoc and visible from Mobile (www.vanityfair.it/casting107 o www.style.it/casting107) and answer some questions, upload your photo and fill out a form driven, defining one's personality.
The 5 finalist, selected by a jury made up of Peugeot, Sephora and Conde Nast, will interpret one of the outstanding personalities of the protagonists of the spot Nouvelle Peugeot 107.
The shooting of the winners, expected 3 May at the studies of Condé Nast, will be published along with the backstage of Vanity Fair out in June, on dedicated microsites www.vanityfair.itcasting107 and www.style.itcasting107 , as well as on sites and pages facebook di Peugeot e Sephora
The initiative ends 10 May with a final event at one of the most popular beauty store Sephora in Rome. Do not miss!
Sephora and Snow White ... Become "The Most Beautiful of the Kingdom"!
From 27 March 20 April Sephora fulfills your desires with a competition inspired by the new movie Snow-white, these days in Italian cinemas. Do you think you embody the beauty candid and innocent Snow White or do you feel more aggressive and sensual as the dreaded Queen? Cliccando sul link www.21news.it, You can upload photos and comments To apply to "The most beautiful of the Realm"!
The candidates most voted will be judged by a panel that will nominate "The Most Beautiful of the Kingdom" (2 winners: 1 Snow White and 1 Evil Queen).
The two lucky will win a day of pampering treatments and Sephora's flagship store on Corso Vittorio Emanuele in Milan, a veritable temple dedicated to beauty.
In addition Sephora is giving away daily prizes dedicated to the most devoted of the day and a super prize worth 250 € for 5 finalist!
Mirror, mirror on the wall who will be the most beautiful of them all? In a few days we'll know.