VOGUE FASHION’S NIGHT OUT 2011: APPOINTMENT FOR September 8
Two issues that have marked an unprecedented success. After the American edition, Italian that was the second most successful in terms of turnout.
Let's talk about Vogue Fashion’s Night Out, This year prepares to another huge crowd, and not only. Appointment then on September 8, with the event organized by Vogue Italia in collaboration with the City of Milan: the goal is to bring renewed the fashion world to the general public, creating a unique opportunity to meet with the designers and the main protagonists of the fashion. It is an international initiative signed Condé Nast, that involves every year more and more countries: from the United States to Russia, from China to Korea.
A special evening for shopping enthusiasts and those who want to live Milan participating in events, exclusive parties and exhibitions that enliven the main streets of the city: of your Montenapoleone a your Manzoni, of Via della Spiga a Corso Venezia, and the district Brera which on this occasion will be animated by classical music (even with an orchestra composed of young musicians), s jazz dj set. Thanks to the contribution of Trenord music will also come into the station Cadorna and Piazza S.Babila where will alternate performances of music groups. Also Corso Vercelli, via Belfiore and Over Genoa will be involved this year in the Vogue Fashion’s Night Out. Pm 19.00 to 23.30, in these areas the stores will remain open and will be able to meet designers, models and editors of Vogue and Vogue.it, that will give visitors valuable suggestions of style for their shopping. Ad hoc installations in retail outlets, cocktail party, concerts and exhibitions will be the backdrop to this meeting, Every year sees thousands of people invade over 600 shops open in town.
Join the event the most important designers, of Armani a Zegna, of Moschino a Tod’s; the most famous boutiques including Banner, Biffi, Pupi Solari, 10 Corso Como and the corner store La Rinascente, Coin and Excelsior-Mi. Many brands will carry a special item limited edition signed VFNO, the proceeds will be used to finance the renovation and enhancement of a farm in Milan (proceeds edition 2010 were donated to the construction and arrangement of the garden of the Village Barona). Important news: This year you can buy the t-shirt preview official Vogue Fashion's Night Out, made with eco-friendly material, exclusively on the site QVC.
In addition to the shops will extend their opening hours until at the 23.30anche Museum of the Risorgimento and Palazzo Morando – Costume, Fashion, Image. Palazzo Morando, also, will be the prestigious venue for an exclusive photo exhibition, Watch&Click, organized by Vogue Gioiello and Assorologi, the Italian association that collects the most prestigious watch brands. The initiative is aimed at developing the young talents of photography through a reflection on the theme of “time”. Palazzo Morando, per l’occasione, open the doors of the exhibition on 8 September at 18,00 with a cocktail provided by Campari, official drink dell’evento.
On the site VFNO, that will bring back the novelty of the initiative, You can vote for the Campari Red Passion Prize. The recognition, now in its second edition, in addition to choosing a great name as a representative of Red Passion, celebrates excellence in the Italian Style and the man will be bestowed this year (Scamarcio, Claudio Santamaria, Elio Germano, Matteo Marzotto, Lapo Elkann and Francesco Bianconi) and the woman (Bianca Balti, Olivia Palermo, Maria Carla Boscono, Alba Rohrwacher, Bianca Brandolini d’Adda, Valeria Golino) who have achieved levels of excellence in fashion and style.
Among the sponsors of the event Lance exhibit some of the new models Lancia Ypsilon near Via Montenapoleone, where the public will assist in the performance of DJs and singers and admire the installation signed Lancia. Also Caffè Vergnano celebrate the excellence of Made in Italy by setting up points and yards tasting of boutique, to give the opportunity to sample E'spresso: the new Italian espresso coffee capsules environmentally friendly. Finally, newsagents in the center you can purchase the number of Vogue at a special price, with the attached map VFNO the center of Milan made with Lance.
The 15 September, first, la Vogue Fashion’s Night Out debutterà anche a Rome. This year's event will be hosted by 17 Countries (tranne Tokyo che organizza la Fashion Night Out a novembre): 6 Moscow in September, 7 Madrid, 8 Milan, New York, Paris, London, Sydney, Berlin, Mexico City, Lisbon, 9 Dusseldorf, 10 New Delhi, 11 Shanghai, 12 San Paolo, 13 River, 15 Rome, Athens, Istanbul, 17 Taipei, 20 Thessaloniki, 21 Seoul, 5 novembre Tokyo.